Bole Medhanealem,
In front of Kebe Cake Rehobot Apartment Building 1st Floor
Addis Ababa, Ethiopia
P.O.Box 25378/1000
Gebeya Inc., a Pan-African Talent Marketplace headquartered in Addis Ababa, and the Mastercard Foundation have announced a new program dubbed ‘Mesirat‘, or ‘to work’ in Amharic, in a bid to equip 100 Ethiopian entrepreneurs with their own multi-sided gig marketplaces.
Powered by a $48 million partnership, the two organizations along with other consortium partners plan to leverage their combined experience and expertise to co-create and replicate Gebeya’s model 100 times.
Their focus will be on tourism and hospitality, agriculture, education, construction, healthcare, commerce, manufacturing, Information Technology (IT), professional services, transport, the fast-moving consumer goods, and entertainment sectors.
The five-year program envisions equipping two million young people with market-facing skills and enabling one million of them (70% women) to find work.
Referance: Ethiopian Monitior (March 1)
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